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Big data, big business

By analyzing its partner data, Cisco identified $40 million in new service opportunities.

The journey started two years ago. Cisco wanted to find new ways of creating and unearthing value from the information scattered across the company and its various technology systems. Not just structured data about customers, products, and network activity, but also unstructured data found in web logs, video, email, documents, and images.

At the time, the big data movement was in its infancy. There were no answers or roadmaps. Only possibilities and hypothetical outcomes.

“We needed to come up with a use case that marries IT opportunity with business opportunity,” says Piyush Bhargava, a Cisco...

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